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Why Wool

NATURAL

The wool is grown round the year by more than 71 million sheep, consuming a simple mix of basic resources like air, water, grass and a little bit of sunshine.

ECOLOGICAL

Once the wool fibre is disposed off, it naturally decomposes in the soil releasing valuable nutrients back into the earth like a natural fertilizer.

SUSTAINABLE

Every year the Merino sheep produce a fresh new fleece, making wool a completely renewable and sustainable fibre.

SOFT AND COMFORTABLE

Merino Wool fibers are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.

Why Wool

ELASTIC

Why Wool

BREATHABLE

Why Wool

SOFT

Why Wool

WARM & COOL

Why Wool

STATIC RESISTANT

EASY TO CARE FOR

Recent innovations allow Merino wool garments to be machine-washed and tumble-dried. It is stain resistant, odor resistant and anti wrinkle making the garments easy to care for.

Why Wool

ANTI-WRINKLE

Why Wool

ODOUR RESISTANT

Why Wool

MACHINE WASHABLE

Why Wool

STAIN RESISTANT

STYLISH

Merino wool fabrics have an excellent handle and drape allowing them to beautifully follow the form of the body.

Why Wool

COLOURFUL

Why Wool

EASY TO TAILOR

Why Wool

PERMANENT PRESS

Why Wool

INNOVATIVE

Why Wool

FASHIONABLE

Why Wool

SLEEK & ELEGENT

SAFE

Wool has an inherent property of flame resistance making it harder to ignite. Wool can also absorb UV radiation providing protection from the harmful rays of the sun.

Why Wool

UV RESISTANCE

Why Wool

FIRE RESISTANCE