The wool is grown round the year by more than 71 million sheep, consuming a simple mix of basic resources like air, water, grass and a little bit of sunshine.
Once the wool fibre is disposed off, it naturally decomposes in the soil releasing valuable nutrients back into the earth like a natural fertilizer.
Every year the Merino sheep produce a fresh new fleece, making wool a completely renewable and sustainable fibre.
Merino Wool fibers are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
WARM & COOL
Recent innovations allow Merino wool garments to be machine-washed and tumble-dried. It is stain resistant, odor resistant and anti wrinkle making the garments easy to care for.
Merino wool fabrics have an excellent handle and drape allowing them to beautifully follow the form of the body.
EASY TO TAILOR
SLEEK & ELEGENT
Wool has an inherent property of flame resistance making it harder to ignite. Wool can also absorb UV radiation providing protection from the harmful rays of the sun.